The Tabuk Chamber of Commerce and Industry is one of the most established institutions representing the voice of the business sector in the region. Recognizing the need for a modern brand identity aligned with Tabuk’s evolving economic landscape, DOO® was entrusted to lead the Chamber’s first visual transformation in more than four decades. The project began with a deep exploration of the Chamber’s legacy and local significance. DOO® developed a renewed brand vision that strikes a balance between heritage and modernity. The new identity includes a redesigned logo, refined color system, typography, and a comprehensive brand usage framework—ensuring visual consistency across all touchpoints. This reimagined identity reinforces the Chamber’s ambition to be a forward-looking platform for economic development and investment in the region, while maintaining its role as a trusted representative of the business community.