Experience™
Experience™ turns the brand into places, platforms, and occasions that people enter and remember.
Information
It connects physical spaces, digital systems, and brand moments through one brand system.
Where Experience™ Fits
Disconnected brand touchpoints
Physical environments that do not express the identity
Unclear wayfinding systems
A website or platform that does not feel like the brand
Recognition programs and events built without a designed identity
Fragmented customer experience
SPACES
Corporate offices, headquarters, workplaces, branches, showrooms, and customer-facing environments.
DESTINATIONS
Real estate developments, hospitality, retail, cultural destinations, and public environments.
PLATFORMS
Organizations that need their brand to work as a digital experience: websites, web systems, and digital platforms.
In action
Deliverables
01 Brand Experience Framework
02 Experience & Touchpoint Map
03 Environmental Brand System
04 Wayfinding & Signage System
05 Digital Experience System: the website and platform design system
06 Recognition & Occasion Design: award, trophy, and ceremony identity
07 Production Specifications
08 Experience Guidelines
Brand Strategy & Narrative System
DOO® Solutions bring strategy, brand, experience and communication together to solve the challenges businesses face as they grow.
Focus area
01
Brand Experience
02
Environmental Branding & Spatial Identity
03
Wayfinding & Signage
04
Workplace Branding
05
Website & Web Systems
06
Digital Platforms
07
Awards & Recognition Programs
08
Events & Occasions
09
Packaging
10
Experience Guidelines
Methodology
Discover the Experience
Research the brand, environment, audiences, journeys, operational needs, and touchpoints.
Map the Journey
Identify key interactions, movement patterns, information needs, and opportunities.
Define the Experience
Set the principles that connect brand identity, space, platform, and occasion.
Design the System
Develop the environmental, digital, wayfinding, and occasion systems.
Apply the Experience
Apply the system across priority spaces, platforms, and occasions.
Detail & Specify
Prepare specifications, materials, artwork, and implementation requirements.
Implement & Oversee
Support production and implementation to protect quality, consistency, and design intent.