Build™ establishes a brand from the start: its strategy, its identity, and the assets to launch with.
Information
It gives a new organization one clear foundation, so every later decision has something to stand on.
Where Build™ Fits
No brand yet, or one built without a strategy
No clear positioning and weak differentiation
Fragmented messaging and undefined brand architecture
No scalable brand system to grow with
STARTING
New organizations, startups, ventures, and business launches.
ENTERING
New markets, real estate developments, destinations, products, and ventures.
CLARIFYING
Founders preparing a launch and teams that need alignment before they invest in design.
In action
Deliverables
01 Brand Foundation Document
02 Brand Strategy
03 Positioning Framework
04 Messaging System
05 Strategic Narrative
06 Visual Identity System: the core logo, color, typography, and rules
07 Brand Guidelines
08 Brand Assets: the launch set
Brand Strategy & Narrative System
DOO® Solutions bring strategy, brand, experience and communication together to solve the challenges businesses face as they grow.
Focus area
01
Purpose & Vision
02
Brand Positioning
03
Brand Narrative
04
Values & Messaging
05
Audience & Market Understanding
06
Competitive Analysis
07
Brand Architecture
08
Naming
09
Visual Identity
10
Brand Assets
Methodology
Discovery & Research
Workshops, market and audience understanding, competitive analysis.
Strategic Definition
Purpose, positioning, and brand architecture.
Narrative Development
The story, values, and messaging.
Creative Direction
The visual and verbal territory.
Identity Development
Naming where needed, and the visual identity system.
Guidelines & Assets
Brand guidelines and the launch asset set.
Launch Preparation
Getting the organization ready for a confident, consistent launch.