UACC, which stands for Umm Alqura Cement Company, is a leading Saudi Arabian joint stock company.
We collaborated closely with UACC stakeholders and conducted thorough research on the company, target audience, and history. As a result, we infused a new spirit into the brand by showcasing its pride in its origins. We crafted an identity and design featuring a pattern that represents the company's connection to its point of origin, the holy city, Makkah.