A distinguished cafe with special
coffee roasted in modern styles.
In its infancy, the project was a group of several branches serving coffee for cars with different commercial names without being combined by a single commercial name, and they had no competitive advantage that distinguished them from other similar projects.
• Brand Strategy • Brand Design • Package Design
We first repositioned the brand and its strategy and unified all the branches under a specific name and identity.
We created the brand name and built the new strategy, designing branches, envelopes, and all touch points for the project.