In 2021, Midian owners reached us with the modern concept in mind. As a first step in crafting a future-ready brand, the team at DOO brought heritage on board to help define the brand DNA and bring it to life for a bright audience through a relevant and authentic visual identity.

Milla was a project with a multi-owner group have several branches serving drive-through coffee with different commercial names. They had no competitive advantage that distinguished them from other similar projects. 

We first repositioned the brand and its strategy and unified all the branches under a specific name and identity.