Midian Roastery

special brand which was inspired by the heritage of
ancient midian city.


In 2021, Midian owners reached us with the modern concept in mind. As a first step in crafting a future-ready brand, the team at DOO brought heritage on board to help define the brand DNA and bring it to life for a bright audience through a relevant and authentic visual identity.


• Brand Strategy
• Brand Design
• Visual Identity
• Package Design


In highly modern society, cafes intend to forget heritage, it is understandable since heritage is not something easy to replicate.

It was not an easy work to consider, but to stand out in the market you need something refreshing from modernity, that’s why Midian wanted to put its brand to work, through its perfect solution locally and globally.

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