UACC, which stands for Umm Alqura Cement Company, is a leading Saudi Arabian joint stock company that has made a name for itself in the cement industry. The company prides itself on producing high-quality, all-in-one cement that has been used in countless construction projects throughout Saudi Arabia and beyond. The company is committed to sustainability and minimizing its environmental impact. It uses renewable energy sources and reduces waste in production processes.
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What We Achieved
What We Achieved
70
%
Awareness and brand recognition
40
%
Revenue growth
80
%
Digital transformation
UACC encountered a significant obstacle with their previous identity. It was too generic and lacked a clear purpose, symbol, or direction, which made implementation difficult. However, they reached us with a change in their approach.
We collaborated closely with UACC stakeholders and conducted thorough research on the company, target audience, and history. As a result, we infused a new spirit into the brand by showcasing its pride in its origins. We crafted an identity and design featuring a pattern that represents the company's connection to its point of origin, the holy city, Makkah.
