Branding

Nawara

Overview

Brand research
Brand strategy & positioning
Visual identity design
Packaging design
Wayfinding
Nawara restaurant has an 80s vibe reflected in its retro branding. They serve traditional dishes with an 80s twist in a cozy and nostalgic atmosphere. Since the rebranding, the restaurant has become more popular in Riyadh as more people fall in love with its unique charm and want to experience the warm 80s atmosphere.

What We Achieved

What
We Achieved

100
%
Clear identity approach
80
%
Awareness and brand recognition
35
%
Increase revenue
Nawara presented a significant challenge for our team, as retro is not our forte and our youthful team had no prior experience with it. However, we were fortunate to have team members who had experienced the unique era of the '80s and its style, which was wild and just like Nawara to us. Approaching the retro style was not a coincidence; after several meetings with our client, we delved into their cuisine, geography, and demography, as well as the owners' beliefs about Nawara. We conducted research to ensure we met Nawara’s expectations.
Thanks to
A big thank you to our amazing team, Khalid Alhindy, Anas Bakhsh, Omar Alrayes, and to our partners, Abdulrahamn obaied Co-founders of Nawara.

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